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Samer Mouasher is a highly respected entrepreneur with a diverse portfolio and business interests. Born in Amman, Jordan in 1971, he grew up immersed in the rich culture and history of the Middle East. From an early age, he was fascinated by the region and its potential for showcasing its authentic history, culture, and natural beauty to the world. To pursue this passion, Samer studied Political Science, Photography, and Economics at Northwestern University, where he graduated Magna Cum Laude in 1992. With this solid foundation, he embarked on a journey into the business world, launching several successful projects aligned with his interest in showcasing the Middle East.


In addition to his business pursuits, Samer Mouasher holds various affiliations with tourism industry organizations, including the United States Tour Operator Association, Society of Incentive Travel and Executives, Green Globe, American Society of Travel Agents, Royal Society for the Conservation of Nature, Petra National Trust, Royal Jordanian Ecological Diving Society, and the Jordan Tourism Board.


Over the last thirty years, Samer Mouasher has established companies and non-profits across a range of sectors. He is dedicated to promoting the conservation of natural resources and the development of sustainable practices.


Mr Mouasher divides his time between LA, London, Shanghai, and Amman, where he resides with his family. He continues to be deeply committed to the development of his home country.


Samer Mouasher is a true visionary who is dedicated to making a positive impact on the world, not just in the business world, but also in the areas of eco-tourism, sustainability, green energy, hospitality, real estate multi-use development, technology, cosmetics, entertainment, conservation, and cultural heritage preservation.

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Samer Mouasher


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